Whoever lands on your site is a face without a name.
They pass through, look around, maybe read a page. Then they leave, and you donāt know who they were or what they were after. The traffic is there, but it stays an anonymous number you canāt call back, canāt understand, canāt turn into anything. Itās like keeping a shop where people walk in every day, but you know nothing about them and youāll never speak to them again.
A project of mine, with the same problem
Anubismo is a project I run myself. The problem was exactly this: people were landing on the site, but staying anonymous. No way to know who they were, what moved them, which ones were ready to take a step further.
I needed a way to know who arrives and to turn passing curiosity into a real contact, measuring everything along the way.
What I built
I built a quiz, the QVA.
Whoever arrives on the site finds it and starts answering. Question after question, the quiz profiles the person: it builds a picture of who they are, based on what they choose. It isnāt a cold form to fill in. Itās a path people take willingly, because itās about them.
But the part that matters is what happens underneath.
- Every answer gets tracked: I know what people choose and how they move through the quiz.
- I know who drops off and at what point they quit, so I understand where the path loses people.
- I know who reaches the end and subscribes, joining the list with their profile already inside.
The quiz gathers contacts on its own and, at the same time, tells me who they are. Not a pile of anonymous emails: people I already know a little, who came because they chose to take part.
The result
Anonymous traffic becomes a list of people I know.
Whoever used to pass through and vanish now leaves a picture of themselves and, often, a contact. And every step is measured: I know how many people start, how many quit, where they quit, how many make it all the way to subscribing. Iām not guessing. I see the numbers and I understand what to improve.
The site stopped being a revolving door. It became a place that turns the curious into contacts and tells me who they are.
What this means for you
If people land on your site but you donāt know who they are, youāre throwing away the most valuable part: the people. Every visitor who leaves anonymous is a contact youāll never have.
A quiz like this does two jobs in one. On one side it gathers contacts by turning curiosity into a subscription. On the other it tells you who they are and shows you every step, so you stop guessing and start deciding on the data. All on its own, while you do something else.
Free up your time
If your site gets visits that then vanish too, thereās a way to know them and keep them. Start here: find out how much time you can free up.