Not all your contacts arrive for the same reason.
One finds you because a certain thing interests them, another for something completely different. But when you then send everyone the same identical email, youāre talking to half of them about something they donāt care about. And someone who gets a message that doesnāt concern them stops opening yours. Not because your work isnāt worth it, but because you talked to them about the wrong thing. On a sale that takes months to mature, this costs you your best contacts.
The system I built for my agency
I built this for Keryx Design, my agency. Itās the right place to do it, because the systems I sell, I use on myself first.
The problem was the same one so many have: selling a high-value service is a long journey. Contacts need nurturing for months, and they need nurturing with the right thing. Sending everyone the same generic message means losing exactly the most interested ones, the people who arrived for a precise reason you then fail to answer.
What I built
I connected everything into a single chain that runs on its own.
- Ads on Facebook and Instagram catch people and bring them in.
- Every contact enters a CRM that sorts them, keeping track of what they found interesting: which material they looked at, what drew them in.
- Based on that, the contact gets a tailored email sequence, picking up the very theme that brought them there. Someone who came for one thing gets messages about that thing, not another.
The result is that every contact gets nurtured the right way for them. Not one message for everyone, but the path that speaks about the thing they care about, carried on for all the months the decision takes.
The result
Every contact gets the right path based on what drew them in, automatically.
Whoever arrives for a reason keeps hearing about that, and stays hooked through the whole slow stretch of the decision. Instead of generic emails that push people away, each one gets relevant messages that keep them close. The nurturing is done by the system, with the right focus, while I work.
What this means for you
If you nurture every contact the same way, you lose a share of them for an avoidable reason: you talk to them about the wrong thing. The interested ones stop opening yours, and by the time they finally decide youāve already left their head.
A system like this splits contacts by what drew them in and sends each one the path that concerns them. Everyone hears about their own thing, for all the months it takes, without you following dozens of different people by hand. And thereās a detail that matters: I built it for my own agency before anyone elseās.
Free up your time
If you send the same message to contacts who arrived for different reasons too, thereās a better way. Start here: find out how much time you can free up.