How I work
Diagnosis first, execution after. The right tool, not the trendy one.
The principle
Most AI consultants in 2026 sell you an implementation before they've understood what you do. They build workflows on processes nobody ever watched. The result: automations running on the wrong problems.
I do the opposite. First I observe, map, quantify. Then I decide with you where to act. Then I execute only where the ROI is clear.
The framework is called Pre-Flight. I wrote down the methodology because it's how I make operational decisions on every client.
The method in 5 gates
Positioning
Is it clear what you do and who for? Without that, any automation gets applied to the wrong process.
Active Job-To-Be-Done
Do your customers have a problem urgent enough to pay to solve it? If not, optimizing the acquisition funnel is pointless.
Buyer access
Can you talk to your customers in a systematic way? If not, we fix that first.
Sales capacity
Who answers the leads, how fast, with what process? Generating more leads with nobody to answer them is a multiplier of inefficiency.
Willingness to pay
Are you selling at the right price? Are we optimizing a sustainable margin, or a margin that's killing you?
Only after passing the 5 gates does the operational redesign work begin.
The right tool, not the trendy one
When I have to redesign a process, I weigh 4 tools in order of preference:
Remove the step
The fastest way to fix a workflow is to eliminate it. It works more often than it seems.
Organizational redesign
Move a responsibility, change the handoff between two people, drop a useless approval. Often you don't even need software.
Classic automation
Zapier, Make, native integrations, RPA. Mature technology: stable and predictable.
AI agent / LLM
When the problem needs an understanding of context or the production of language. More powerful but more fragile, to be handled with care.
Often the solution is a combination. It's almost never "let's throw AI at it to look innovative".
What I don't do
- I don't sell 12-month retainers sight unseen.
- I don't promise numbers before I've seen them in your data.
- I don't use "digital transformation" as a word.
- I don't install tools you don't understand and can't maintain once I'm gone.
- I don't work with clients who aren't willing to have transparent access to their own data from day one.
- I don't take projects where the decision-makers won't talk to their own customers at least once in the process.
Who it's for / Who it's not for
It's for you if
You want to understand before you act. You prefer an honest map to an enthusiastic promise. You're willing to be told that the process you designed 5 years ago doesn't work anymore, and that maybe you need to change it before you scale it.
It's not for you if
You're looking for someone to agree with you, reassure you, and get you to sign fast. That consultant exists, and probably costs less. But he delivers less.
Is there a point where everything jams up on you?
Tell me where it is. If it's something I can really help with, I'll get back to you as soon as I can.